Abous Us
Built by hospitality operators.
Executed by hotel tech specialists.
Tony Loeb
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Co-Founder
Martin Soler
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Co-FounderFounded by hospitality operators
After years of operating in the hotel tech market, Pragmatik was created from a simple observation: in hospitality B2B, strong products often struggle to reach their full market potential.
Not because teams lack talent or ambition — but because execution in this market requires deep, specialized expertise that most companies can’t build internally.
Pragmatik was founded by Tony Loeb and Martin Soler, two entrepreneurs who have spent decades building and scaling hotel tech companies.
With decades of combined experience, they have worked across:
startups and scale-ups
local and international markets
niche and complex hospitality products
Their background is not rooted in marketing theory.
It is rooted in operational reality — facing growth pressure, competition, and execution constraints firsthand.
A team of hotel specialists
Pragmatik is not just defined by its founders — it is defined by the team behind them.
We built a team where each execution lever is owned by specialists working exclusively on hotel tech.
Not a vendor. Not a traditional agency.
Pragmatik does not operate as a traditional agency.
We operate as an embedded execution partner, working directly with leadership, marketing, and sales.
Our role is to:
bring clarity
accelerate execution
help teams focus on what actually moves the market
When it works well, Pragmatik becomes part of the company’s operating rhythm — not an external layer.